Des étudiants aux professionnels : Soldiers of Change visite le siège de Wonderful Company  

Avec l'engagement de former les futurs leaders de la société Central Valley, Wonderful College Prep Academy (WCPA) est fière d'offrir un programme innovant et complet qui permet aux étudiants d'acquérir des compétences tout au long de leur vie.

Years ago, our founder Lynda Resnick had a revelation—students themselves were the most qualified individuals to market to their peers. Recognizing their unique perspective on barriers to health, she envisioned students as soldiers of change on campus. To empower them with the necessary tools and skills, WCPA introduced the Soldiers of Change program as an elective option, exclusively available for 10th-grade students. This program was crafted to impart practical knowledge essential for launching impactful marketing campaigns. These young and ambitious change-makers have embarked on a diverse range of topics over the years, adopting a holistic approach to health and well-being.

Annually, the Soldiers of Change class, consisting of twenty students, has the opportunity to visit the headquarters of The Wonderful Company in Los Angeles. They participate in leadership training sessions, tour the Wonderful Agency, and attend a panel where they interact with executives in the marketing field.

During the panel discussions, eager students hear from a diverse group of professionals in public relations, marketing, and talent acquisition. This inclusive panel includes entry and mid-level individuals who share their experiences, offering a wide range of unique perspectives and insights. Students also have the opportunity to meet with a panel of senior executives, including the president of The Wonderful Agency, the company's chief corporate affairs officer, as well as the Wonderful Agency's chief creative officer, and its senior vice president of account services. Each executive shares advice and listens to students' ideas for upcoming marketing campaigns.‍‍

‍Here’s what some Soldiers of Change students have to say about their visit to The Wonderful Company:

• "C'était un voyage très intéressant. C'était génial d'entendre des panélistes qui commencent à peine leur carrière et d'autres qui ont beaucoup plus d'expérience. Cela m'a donné envie d'explorer le marketing en tant que carrière."
• "C'était vraiment génial ! Le bâtiment contient tellement de belles œuvres d'art et c'était formidable de rencontrer tant d'employés de Wonderful et d'en apprendre davantage sur leur parcours et sur la façon dont ils sont arrivés là où ils sont aujourd'hui."
• "Cet endroit est extraordinaire ! J'ai appris beaucoup de choses sur le travail à Wonderful, sur le lancement d'une carrière dans le marketing, sur les compétences importantes à acquérir lors de la recherche d'un emploi, etc.

L'impact du programme Soldiers of Change s'étend bien au-delà des murs de la salle de classe. En s'engageant auprès de leurs communautés et en sensibilisant à des modes de vie sains, les étudiants deviennent les catalyseurs d'un changement positif. Leurs campagnes de marketing servent de phares d'inspiration, encourageant les individus de tous âges à adopter un mode de vie plus sain et plus heureux.